Website & Documentation Redesign

I led Airflip’s website redesign in August 2024 to improve how we communicated our value proposition to users. The new design boosted engagement by 15%, increased demo requests and reduced customer support inquiries.

Improved Airflip Product Messaging

• Refined Messaging: Conducted competitive analysis and applied a messaging framework to articulate Airflip’s key benefits. By working backwards from personas, I aligned messaging with user needs, highlighting the most impactful features to solve their pain points effectively.
• Engaging Visuals: Created step-by-step workflow videos and animations using Screen Studio to simplify complex features, making them more accessible and visually compelling.
• Optimized Call-to-Actions: Enhanced CTAs through revised text, strategic placement, and visual design improvements, driving higher user engagement and conversion rates.

Created Comprehensive Documentation

• Robust Help Center Designed an intuitive documentation site using Mintlify. It includes detailed product guides, terminology definitions, and user-centric content tailored to resolve common pain points.
• Seamless Integration: Linked documentation directly to platform features, allowing users to access relevant guidance in real-time without leaving the product.